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Is Fanatics a Monopoly? The Sports Card Antitrust Debate Explained

After April 2026, Fanatics controls exclusive licenses to NBA, NFL, MLB, Premier League, F1, and WWE cards. Is that a monopoly under antitrust law?

PreGradeCards Newsdesk Published Jun 11, 2026 4 min read
Fanatics logo with sports card licensing concept imagery

The Short Answer

  • After April 2026, Fanatics holds exclusive licenses to NBA, NFL, MLB, Premier League, F1, and WWE cards.
  • Exclusive licensing alone is not automatically an antitrust violation — it must cause consumer harm.
  • The relevant market definition is contested: sports cards, or all collectibles?
  • Collectors may face higher prices and fewer choices even without a legally provable monopoly.

The License Map: What Fanatics Controls

Through its 2022 acquisition of Topps and subsequent deals with leagues and player unions, Fanatics has secured exclusive trading card rights across virtually every major North American sport:

  • MLB / MLBPA — acquired via Topps (2022)
  • NBA / NBPA — effective October 2025
  • NFL / NFLPA — effective April 2026
  • Premier League, F1, WWE — also under Fanatics

After April 2026, Panini — the former NBA and NFL license holder — has no major U.S. sports card license. That level of consolidation is unprecedented.

What Makes a Monopoly Under Antitrust Law

Under U.S. antitrust law (Sherman Act, Section 2), a monopoly is not illegal per se. What is illegal is monopolization — acquiring or maintaining monopoly power through anticompetitive conduct, and using that power to harm consumers. The key questions courts ask:

  • Does the defendant have monopoly power in a defined relevant market?
  • Did the defendant willfully acquire or maintain that power?
  • Did consumers suffer antitrust injury (higher prices, reduced quality, less choice)?

Evidence of Consumer Harm

Collectors point to several potential harms:

  • Higher product prices — less competition means less pricing pressure on boxes and packs.
  • Reduced product variety — with one manufacturer per sport, design diversity shrinks.
  • Less innovation — no competitive pressure to improve card technology or chase sets.
  • Vertical integration risks — Fanatics also owns retail (Fanatics.com), breaking, and live commerce, creating potential conflicts.

Fanatics counters that it is investing heavily in product quality and that the market definition is broader than just licensed sports cards — competitors include unlicensed products, TCGs, and memorabilia.

Do Real Alternatives Exist?

The "relevant market" debate is central. If the market is "licensed sports cards," Fanatics dominates. If the market is "all trading cards and collectibles," then Pokemon, Magic, and unlicensed products provide competition. Courts have split on narrower vs. broader market definitions in similar cases. For collectors, the practical reality is that a single company now controls the look, price, and availability of cards for the three biggest U.S. sports.

Frequently Asked Questions

Is Fanatics a legal monopoly?
Not necessarily. Exclusive licensing alone is not an antitrust violation. Courts require proof of willful monopolization and concrete consumer harm — which the March 2026 dismissal found lacking at the pleading stage.
What licenses does Fanatics control in 2026?
After April 2026, Fanatics holds exclusive licenses for NBA, NFL, MLB, Premier League, F1, and WWE trading cards.
Can Fanatics raise card prices because it has no competitors?
In theory, reduced competition reduces pricing pressure. Whether that is an antitrust violation depends on whether the conduct is deemed willful monopolization, not merely possessing market power.
Why was the antitrust case against Fanatics dismissed?
The judge ruled plaintiffs lacked standing — they could not prove a direct causal link between Fanatics' licensing and the specific prices they paid.

Sources & Further Reading

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