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Defunct

In the Game

In the Game was a Canadian hockey card maker known for vintage-themed memorabilia and autograph products.

1998–2014 Canada Toronto, Ontario, Canada
Sports cardsHockey
Image gallery (6) Pre-grade a card
2001-02 In the Game Parkhurst He Shoots He Scores Points Pavel Bure Hockey Card
2001-02 In the Game Parkhurst He Shoots He Scores Points Pavel Bure Hockey Card

In the Game at a glance

In the Game was a Canadian hockey card maker known for vintage-themed memorabilia and autograph products.

Full history, sources and grading notes below. Last verified · Published · Confidence: Medium

Company history

Vintage-focused hockey[1][2]

In the Game entered hockey cards in 1998 and built a reputation for vintage-themed products. Its sets combined retired players, memorabilia and autographs, often with low print runs. Ultimate Memorabilia and Decades became the brand’s signature lines.

The licence loss and closure[1][2]

In the Game lost its NHL licence in the 2010s and closed in 2014. Its products are collected for their vintage focus, on-card autographs and memorabilia, and they occupy a distinct niche between vintage cards and modern high-end hockey.

Timeline

Dated milestones with a source for each event. Hover a marker for the short label; the list below carries the detail.

In the Game timeline
In the Game timelineDated milestones in the history of In the Game.1998: Company foundedCompany founded19982003: Ultimate MemorabiliaUltimate Memorabilia20032010: DecadesDecades20102014: Company closesCompany closes2014
View timeline events
YearEventDetail
1998Company foundedIn the Game enters the hockey card market.
2003Ultimate MemorabiliaThe high-end memorabilia line becomes a signature product.
2010DecadesDecades focuses on vintage-era players.
2014Company closesIn the Game ceases operations.
  1. 1998
    Company founded[1]

    In the Game enters the hockey card market.

  2. 2003
    Ultimate Memorabilia[2]

    The high-end memorabilia line becomes a signature product.

  3. 2010
    Decades[2]

    Decades focuses on vintage-era players.

  4. 2014
    Company closes[1]

    In the Game ceases operations.

Brand identity

Image archive

Local, provenance-recorded images. Captions and source credits are part of the record; a missing section is shown as an explicit gap rather than filled with a placeholder.

Card fronts & backs

Open the full gallery →
2001-02 In the Game Parkhurst He Shoots He Scores Points Pavel Bure Hockey Card
Card fronts · 20012001-02 In the Game Parkhurst He Shoots He Scores Points Pavel Bure Hockey CardeBay listing image
2001-02 In the Game Be A Player He Shoots He Scores Sergei Fedorov Hockey Card — reverse.
Card backs · 20012001-02 In the Game Be A Player He Shoots He Scores Sergei Fedorov Hockey Card — reverse.eBay listing image
ALL TIME DRAFT 2022-23 NHL LEAF IN THE GAME USED HOCKEY JERSEY CARD 1/5 MADE — reverse.
Card backs · 2022ALL TIME DRAFT 2022-23 NHL LEAF IN THE GAME USED HOCKEY JERSEY CARD 1/5 MADE — reverse.eBay listing image
2004 In the Game Heroes and Prospects Hockey Card #102 Ryan Getzlaf
Card fronts · 20042004 In the Game Heroes and Prospects Hockey Card #102 Ryan GetzlafeBay listing image
2001-02 In the Game Parkhurst He Shoots He Scores Points Joe Sakic Hockey Card
Card fronts · 20012001-02 In the Game Parkhurst He Shoots He Scores Points Joe Sakic Hockey CardeBay listing image

Notable sets

Notable sets
YearSetWhy it mattersSource
20032003-04 ITG Ultimate MemorabiliaA signature high-end memorabilia product.[2]
20102010-11 ITG DecadesA vintage-focused set with retired stars.[2]

Grading notes

How this manufacturer's stock, cutting and production method affect the four grading pillars.

Thick memorabilia cards[2]

Memorabilia cards are thick and prone to edge wear and corner separation. Check the window edges.

Autographs[2]

On-card autographs can fade or smudge; signature quality affects value beyond the numeric grade.

How to identify In the Game cards

1998-2014[1]

The In the Game wordmark and product name appear on the card; memorabilia windows and autographs are common.

Vintage-focused[1]

ITG products often feature retired players and vintage photography rather than current rookies.

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Grade & identify

Frequently asked questions

When did In the Game start making cards?

In the Game began issuing cards in 1998.

Who owns In the Game now?

In the Game is defunct; its brand assets have changed hands over time.

What is In the Game known for?

In the Game was a Canadian hockey card maker known for vintage-themed memorabilia and autograph products.

Sources & methodology

Every factual claim in the profile is tied to the numbered sources below. Translated sources are tagged with their original language. Media provenance is recorded per image; images are stored locally and credited to their source.

  1. Wikipedia: In the Game Trading Cards (accessed 2026-11-07 · EN)
  2. Cardboard Connection: In the Game (accessed 2026-11-07 · EN)

Unverified or incomplete

  • Text-first draft; media, design evolution and people/place sections are pending.

Cite this profile

PreGradeCards Research. “In the Game.” Card Manufacturers Directory. Last verified 2026-11-07. https://pregradecards.com/manufacturers/in-the-game

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