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Score

Score entered the market in 1988 with a low-cost baseball set, then became a defining football and basketball brand of the junk-wax era; it is now a Panini America brand.

1988–present United States Irving, Texas, USA
Sports cardsBaseballFootballBasketballHockey
1989 Score Deion Sanders rookie card.
1989 Score Deion Sanders rookie card.

Score at a glance

Score entered the market in 1988 with a low-cost baseball set, then became a defining football and basketball brand of the junk-wax era; it is now a Panini America brand.

Full history, sources and grading notes below. Last verified · Published · Confidence: Medium

Company history

1988 baseball and the 1989 football class[1][2]

Score entered the baseball market in 1988 with a low-cost, large-checklist set. It added football in 1989, and that set became one of the defining rookie classes of the era, including Deion Sanders. Score's price point made it accessible to mass-market buyers and helped fuel the late-1980s collecting boom.

Pinnacle, parallels and the Panini era[1][3]

Score was acquired by Pinnacle Brands in the 1990s and produced premium-adjacent inserts and parallels, including Artist's Proof. After the 1990s consolidation, the brand became part of Panini America, which continues to publish modern Score football and basketball products as a value tier.

Vintage Score is collected for its rookie classes and its place in the junk-wax story. Modern Score is a lower-cost entry product with colour parallels and autograph inserts, and it is graded on modern chromium and card-stock expectations rather than 1980s standards.

Timeline

Dated milestones with a source for each event. Hover a marker for the short label; the list below carries the detail.

Score timeline
Score timelineDated milestones in the history of Score.1988: Company foundedCompany founded19881989: Football debutFootball debut19891993: Pinnacle acquisitionPinnacle acquisition19932009: Panini eraPanini era20092010: Modern ScoreModern Score2010
View timeline events
YearEventDetail
1988Company foundedScore enters the baseball card market.
1989Football debut1989 Score Football includes a deep rookie class and the Deion Sanders rookie.
1993Pinnacle acquisitionScore becomes part of Pinnacle Brands.
2009Panini eraScore becomes a Panini America brand.
2010Modern ScoreScore continues as a value-focused football and basketball product.
  1. 1988
    Company founded[1]

    Score enters the baseball card market.

  2. 1989
    Football debut[2]

    1989 Score Football includes a deep rookie class and the Deion Sanders rookie.

  3. 1993
    Pinnacle acquisition[1]

    Score becomes part of Pinnacle Brands.

  4. 2009
    Panini era[3]

    Score becomes a Panini America brand.

  5. 2010
    Modern Score[3]

    Score continues as a value-focused football and basketball product.

Brand identity

Score Red#C8102E · approximate[1]

Design evolution

1989 Score Deion Sanders rookie card.
1988-1992

Junk-wax base design[2]

Thin stock, large checklists and team-colour borders define the first Score sets.

Image pending
1990s

Inserts and parallels[1]

Artist's Proof and premium inserts introduce early chase cards.

Image pending
2010s-present

Panini value tier[3]

Modern Score uses colour parallels and autograph inserts at a value price point.

Image archive

Local, provenance-recorded images. Captions and source credits are part of the record; a missing section is shown as an explicit gap rather than filled with a placeholder.

Card fronts & backs

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1989 Score Deion Sanders rookie card.
Card fronts · 19891989 Score Deion Sanders rookie card.PreGradeCards image library
1990 Score Thurman Thomas Football Card #110 FREE SHIPPING!!!!! (read desc)
Card fronts · 19901990 Score Thurman Thomas Football Card #110 FREE SHIPPING!!!!! (read desc)eBay listing image
1990 Score #21 Troy Aikman Dallas Cowboys Football Card
Card fronts · 19901990 Score #21 Troy Aikman Dallas Cowboys Football CardeBay listing image
1990 Score #21 Troy Aikman Dallas Cowboys Football Card — reverse.
Card backs · 19901990 Score #21 Troy Aikman Dallas Cowboys Football Card — reverse.eBay listing image
1990 Score Thurman Thomas Football Card #110 FREE SHIPPING!!!!! (read desc) — reverse.
Card backs · 19901990 Score Thurman Thomas Football Card #110 FREE SHIPPING!!!!! (read desc) — reverse.eBay listing image
1990 NFL Score Football 'Young Superstars' Glossy 40 Card Set Sanders Aikman
Card fronts · 19901990 NFL Score Football 'Young Superstars' Glossy 40 Card Set Sanders AikmaneBay listing image

Catalog footprint in PreGradeCards

Aggregated from the sets and products catalogued by this site. Counts describe our coverage, not the manufacturer’s complete output.

1sets catalogued
1database aliases matched
1decades represented
Sets catalogued by decade
Sets catalogued by decadeNumber of Score sets in the PreGradeCards catalog by decade.00.30.50.811990s: 111990s
View data table
CategoryValue
1990s1
Catalogued sets by sport
Catalogued sets by sportSport split of catalogued Score sets.Hockey: 11total
  • Hockey 1
View data table
CategoryValue
Hockey1

Notable sets

Notable sets
YearSetWhy it mattersSource
19881988 Score BaseballThe brand's first baseball set and a mass-market entry point.[1]
19891989 Score FootballA defining rookie class, including Deion Sanders.[2]

Grading notes

How this manufacturer's stock, cutting and production method affect the four grading pillars.

Thin stock[2]

1988–1992 Score cards are thin and prone to corner rounding and edge wear. Handle them carefully before submitting.

Centring[2]

Early Score production often sits off-centre. Grade expectations should be era-relative, not modern.

How to identify Score cards

1988-1992

The Score wordmark, team-colour borders and a large checklist; the copyright line names Score.

Modern

Modern Score cards carry colour parallels and a product/year code on the back.

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Frequently asked questions

Who owns Score now?

Score is a Panini America brand.

What is the 1989 Score Deion Sanders card?

It is Deion Sanders' rookie card from the 1989 Score Football set, one of the defining cards of that release.

Is Score a premium brand?

Historically it was a mass-market, value-priced brand. Modern Score remains a value tier within Panini's lineup.

Sources & methodology

Every factual claim in the profile is tied to the numbered sources below. Translated sources are tagged with their original language. Media provenance is recorded per image; images are stored locally and credited to their source.

  1. Wikipedia: Pinnacle Brands (accessed 2026-11-07 · EN)
  2. Cardboard Connection: 1989 Score Football (accessed 2026-11-07 · EN)
  3. Panini America (accessed 2026-11-07 · EN)

Unverified or incomplete

  • Media collection is incomplete for this record-tier draft; the page stays unpublished until the media minimum is met.

Cite this profile

PreGradeCards Research. “Score.” Card Manufacturers Directory. Last verified 2026-11-07. https://pregradecards.com/manufacturers/score

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