Lenticular surface[2]
3-D cards scratch and crack easily. Surface and edge condition dominate the grade.
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Kellogg's
Kellogg's commissioned food-issue sports cards, including the well-known 3-D baseball sets of the 1970s and 1980s.
Kellogg's at a glance
Kellogg's commissioned food-issue sports cards, including the well-known 3-D baseball sets of the 1970s and 1980s.
Full history, sources and grading notes below. Last verified · Published · Confidence: Medium
Company history
Cereal-box cards[1][2]
Kellogg's placed sports cards on cereal boxes and in mail-in offers. The 3-D sets of the 1970s and 1980s are the most collected, with lenticular images and a distinctive plastic feel.
Collecting context[1]
Collectors should check centring, corner wear and whether the card was cut from packaging or issued in a pack. Print volume and era-relative tolerances matter; high-grade examples can be scarce even when the base card is common. Compare the stock, back printing and numbering with a known example before submitting it for grading. For raw examples, inspect the card under normal and raking light, and check the back for printing, alignment and any stamp or serial number. Food-issue and hand-cut cards can be trimmed, so measure the borders before submitting.
Timeline
Dated milestones with a source for each event. Hover a marker for the short label; the list below carries the detail.
View timeline events
| Year | Event | Detail |
|---|---|---|
| 1970 | Food-issue cards | Kellogg's begins using sports cards as cereal promotions. |
| 1980 | 3-D sets | Kellogg's 3-D cards become a collector favourite. |
Brand identity
Image archive
Local, provenance-recorded images. Captions and source credits are part of the record; a missing section is shown as an explicit gap rather than filled with a placeholder.
Card fronts & backs
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Notable sets
| Year | Set | Why it matters | Source |
|---|---|---|---|
| 1970 | Kellogg's 3-D Baseball | A defining food-issue lenticular set. | [2] |
Grading notes
How this manufacturer's stock, cutting and production method affect the four grading pillars.
Box cut[2]
Cards cut from cereal boxes can have uneven edges; check for trimming before submitting.
How to identify Kellogg's cards
1970s-1980s[1]
The Kellogg's name and cereal branding appear on the card; 3-D cards have a lenticular surface.
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Grade & identify
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Frequently asked questions
When did Kellogg's start making cards?
Kellogg's began issuing cards in 1970.
Who owns Kellogg's now?
Kellogg's operates independently or under its current ownership.
What is Kellogg's known for?
Kellogg's commissioned food-issue sports cards, including the well-known 3-D baseball sets of the 1970s and 1980s.
Sources & methodology
Every factual claim in the profile is tied to the numbered sources below. Translated sources are tagged with their original language. Media provenance is recorded per image; images are stored locally and credited to their source.
- Wikipedia: Kellogg's (accessed 2026-11-07 · EN)
- Cardboard Connection: food-issue cards (accessed 2026-11-07 · EN)
Unverified or incomplete
- Text-first draft; media, design evolution and people/place sections are pending.
Cite this profile
PreGradeCards Research. “Kellogg's.” Card Manufacturers Directory. Last verified 2026-11-07. https://pregradecards.com/manufacturers/kelloggs
Found an error? Report a correction with the source you are relying on.
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