Box cut[2]
Cards cut from cereal boxes often have uneven edges and paper loss. Check for trimming.
Post at a glance
Post used baseball cards as cereal-box promotions in the 1960s.
Full history, sources and grading notes below. Last verified · Published · Confidence: Medium
Company history
Cereal-box cards[1][2]
Post printed baseball cards on cereal boxes as a promotion. Collectors cut them from the packaging, which gives the cards a distinct condition profile.
Collecting context[1]
Collectors should check centring, corner wear and whether the card was cut from packaging or issued in a pack. Print volume and era-relative tolerances matter; high-grade examples can be scarce even when the base card is common. Compare the stock, back printing and numbering with a known example before submitting it for grading. For raw examples, inspect the card under normal and raking light, and check the back for printing, alignment and any stamp or serial number. Food-issue and hand-cut cards can be trimmed, so measure the borders before submitting.
Timeline
Dated milestones with a source for each event. Hover a marker for the short label; the list below carries the detail.
View timeline events
| Year | Event | Detail |
|---|---|---|
| 1961 | Post baseball | Post begins its cereal-box baseball card promotion. |
- 1961Post baseball[1]
Post begins its cereal-box baseball card promotion.
Brand identity
Image archive
Local, provenance-recorded images. Captions and source credits are part of the record; a missing section is shown as an explicit gap rather than filled with a placeholder.
Card fronts & backs
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Notable sets
| Year | Set | Why it matters | Source |
|---|---|---|---|
| 1961 | 1961 Post Cereal Baseball | A representative 1960s food-issue set. | [2] |
Grading notes
How this manufacturer's stock, cutting and production method affect the four grading pillars.
How to identify Post cards
1960s[1]
The Post branding and cereal-box panel layout identify the card.
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Frequently asked questions
When did Post start making cards?
Post began issuing cards in 1961.
Who owns Post now?
Post operates independently or under its current ownership.
What is Post known for?
Post used baseball cards as cereal-box promotions in the 1960s.
Sources & methodology
Every factual claim in the profile is tied to the numbered sources below. Translated sources are tagged with their original language. Media provenance is recorded per image; images are stored locally and credited to their source.
- Wikipedia: Post Holdings (accessed 2026-11-07 · EN)
- Cardboard Connection: Post cards (accessed 2026-11-07 · EN)
Unverified or incomplete
- Text-first draft; media, design evolution and people/place sections are pending.
Cite this profile
PreGradeCards Research. “Post.” Card Manufacturers Directory. Last verified 2026-11-07. https://pregradecards.com/manufacturers/post
Found an error? Report a correction with the source you are relying on.
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