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Select

Select is the Australian card maker best known for AFL, NRL and cricket sets.

1993–present Australia Melbourne, Australia
Sports cardsAustralian rules footballRugbyCricket
1999 SELECT AFL PREMIER TRADING CARD FULL BASE CARD TEAM SET-NTH. MELB (13)
1999 SELECT AFL PREMIER TRADING CARD FULL BASE CARD TEAM SET-NTH. MELB (13)

Select at a glance

Select is the Australian card maker best known for AFL, NRL and cricket sets.

Full history, sources and grading notes below. Last verified · Published · Confidence: Medium

Company history

Australian sports cards[1][2]

Select began producing Australian sports cards in the 1990s and became the main licensed maker for AFL and NRL products. Its sets combine base cards with inserts, parallels and signature cards.

Modern collecting[1][2]

Modern Select releases cover the AFL and NRL seasons with retail and hobby products. The brand is the reference for contemporary Australian football card collecting.

Timeline

Dated milestones with a source for each event. Hover a marker for the short label; the list below carries the detail.

Select timeline
Select timelineDated milestones in the history of Select.1993: Company activeCompany active19932000: AFL and NRLAFL and NRL20002020: Modern insertsModern inserts2020
View timeline events
YearEventDetail
1993Company activeSelect enters the Australian card market.
2000AFL and NRLSelect becomes a core Australian football card maker.
2020Modern insertsModern Select sets add parallels and signature cards.
  1. 1993
    Company active[1]

    Select enters the Australian card market.

  2. 2000
    AFL and NRL[2]

    Select becomes a core Australian football card maker.

  3. 2020
    Modern inserts[2]

    Modern Select sets add parallels and signature cards.

Brand identity

Image archive

Local, provenance-recorded images. Captions and source credits are part of the record; a missing section is shown as an explicit gap rather than filled with a placeholder.

Card fronts & backs

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1999 SELECT AFL PREMIER TRADING CARD FULL BASE CARD TEAM SET-NTH. MELB (13)
Card fronts · 19991999 SELECT AFL PREMIER TRADING CARD FULL BASE CARD TEAM SET-NTH. MELB (13)eBay listing image
SELECT AFL TRADING CARD FACTORY BOX COLLECTION 2010-2022-37 BOXES OUT OF 42 — reverse.
Card backs · 2010SELECT AFL TRADING CARD FACTORY BOX COLLECTION 2010-2022-37 BOXES OUT OF 42 — reverse.eBay listing image
SELECT AFL TRADING CARD FACTORY BOX COLLECTION 2010-2022-37 BOXES OUT OF 42 — reverse.
Card backs · 2010SELECT AFL TRADING CARD FACTORY BOX COLLECTION 2010-2022-37 BOXES OUT OF 42 — reverse.eBay listing image
2001 SELECT AFL AUTHENTIC TRADING CARD FULL BASE CARD TEAM SET-BRISBANE (14)
Card fronts · 20012001 SELECT AFL AUTHENTIC TRADING CARD FULL BASE CARD TEAM SET-BRISBANE (14)eBay listing image
2001 SELECT AFL AUTHENTIC TRADING CARD FULL BASE CARD TEAM SET-BRISBANE (14)
Card fronts · 20012001 SELECT AFL AUTHENTIC TRADING CARD FULL BASE CARD TEAM SET-BRISBANE (14)eBay listing image

Notable sets

Notable sets
YearSetWhy it mattersSource
1993Select AFLAn early Select Australian rules football set.[2]
2020Select NRLA modern NRL set with inserts and parallels.[2]

Grading notes

How this manufacturer's stock, cutting and production method affect the four grading pillars.

Centring[2]

Modern Select cards are cut tightly but centring varies. Check the border symmetry.

Surface[2]

Foil and signature cards scratch easily. Surface is the main grade limiter.

How to identify Select cards

1990s-present[1]

The Select logo and AFL/NRL/cricket branding identify the issue; set codes and inserts are printed on the card.

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Frequently asked questions

When did Select start making cards?

Select began issuing cards in 1993.

Who owns Select now?

Select operates independently or under its current ownership.

What is Select known for?

Select is the Australian card maker best known for AFL, NRL and cricket sets.

Sources & methodology

Every factual claim in the profile is tied to the numbered sources below. Translated sources are tagged with their original language. Media provenance is recorded per image; images are stored locally and credited to their source.

  1. Select Australia (accessed 2026-11-07 · EN)
  2. Cardboard Connection: Select (accessed 2026-11-07 · EN)

Unverified or incomplete

  • Text-first draft; media, design evolution and people/place sections are pending.

Cite this profile

PreGradeCards Research. “Select.” Card Manufacturers Directory. Last verified 2026-11-07. https://pregradecards.com/manufacturers/select-australia

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